The global leader in premium eyewear since 1937, Ray Ban replica has become a legend and pop culture phenomenon for its trendsetting designs and modern innovations. The same meticulous care it puts into designing replica sunglasses is used in designing its frames to make truly iconic pieces that are both stylish and wearable for every day.
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Everyone loves a comeback story, but they are notoriously rare in the apparel, luxury and fashion worlds. Of course, just because it’s difficult doesn’t mean it can’t be done – just look at replica Ray Ban, two of the most exciting comeback stories in luxury retail. As an investor, it’s worth understanding the why and how behind these returns to glory to know what it takes to bring a troubled brand back to life.
Cheap Ray Ban ditches the gas stations, outdated products
Ray Ban’s parent company Luxottica bought the failing eyewear manufacturer at its lowest point. According to Fortune, when Luxottica bought Ray Ban outlet in the early 2000s, the glasses fell apart four times faster than the other eyewear brands under the Luxottica umbrella. To remedy the shoddy product quality and, by extension, brand damage, Luxottica concentrated production of fake Ray Bans in northern Italy, where the glasses could be manufactured in a modern facility with easy access to high-end suppliers.
This boosted the quality of Ray Ban’s glasses considerably, which in turn allowed it to raise its prices. As Fortune reported, a pair of Aviators cost $79 in 2000, and by 2002 the company was able to raise the price to $89. Coupled with the smarter pricing strategy was an expansion into profitable new product categories. In 2003, Luxottica pushed cheap Ray Ban sunglasses into the prescription sunglasses sector, which accounted for 30 percent of Ray Ban’s total sales in 2016. UK Ray Ban also launched Re-Mix, an online service that allows consumers to customize their own unique pair of sunglasses. The Re-Mix service now comprises 40 percent of the company’s total online sales.
The move to make the products and pricing more in line with what consumers expect from a luxury eyewear brand was a key component of fake Ray Ban’s comeback, but just as vital was the change in where the products were sold. Before Luxottica bought replica Ray Ban, you could go into a gas station or convenience store and buy a pair of their sunglasses. Obviously, this wouldn’t do for a luxury brand, so Ray Ban pulled out of over 13,000 locations, giving up considerable short-term revenue in favor of re-launching the sunglasses in more well-regarded stores such as Neiman Marcus and Saks Fifth Avenue.
Luxottica has gone so far as to open its own branded stores that give shoppers a luxury shopping experience to match the quality of the products. According to WCPO Cincinnati, Luxottica executives chose the National Retail Federation 2016 Big Show to unveil their plans for the company’s stores: “virtual try-on” apps and “storytelling window displays.” These modern touches will give consumers a reason to visit the physical store locations and help them more easily find exactly what they’re looking for.
The result of all this? Per a recent Bloomberg report, Luxottica brought in about $9.6 billion in sales in 2016, with fake Ray Bans being the most sold product in the company’s mix. Additional reporting from Seeking Alpha showed that the company projects double-digit revenue growth over the next decade, with continued expansion into global markets.
If you purchase a single pair of sunglasses for the spring and summer, chances are pretty good that you’re considering a pair from Ray Ban, one of the most popular and influential brands of eyewear. And if you think of any popular style of sunglasses, chances are also good that you’re picturing a style that was developed by replica Ray Ban. But have you ever stopped to think about where the cheap Ray Ban name came from, or for how many decades stylish men have been wearing the brand’s sunglasses? If not, here’s your crash course in all things Ray Ban outlet, and a useful overview of the classic styles you should take a look at the next time you’re shopping for a new pair of sunglasses.
Ray Ban got its start in the 1930s, when U.S. Air Force pilots needed sunglasses to reduce glare (and prevent headaches and altitude sickness). American lens manufacturer Bausch & Lomb was asked for a pair of sunglasses that would reduce the glare at high altitudes, and in 1936 introduced a green lens that cut the glare without obscuring pilots’ vision. According to the history of Ray Ban outlet by Luxottica (which acquired the Bausch & Lomb frames business in 1999), the prototype featured a plastic frame in the now-classic aviator shape, which followed the contour of the eye socket to reduce light exposure.
When the glasses were introduced to the public in 1937, they featured a metal frame and were branded the Ray Ban Aviator. In 1938, Bausch & Lomb launched a variation on the style, called the Ray Ban Shooter, with the now-iconic “cigarette-holder” middle circle. Cheap Ray Ban continued to expand its catalog of styles and lenses, and while they were designed for military use, the original Aviator and WWII-era innovations that followed — like the gradient mirror lens in the 1940s — became popular among civilians as military-issue clothing and accessories influenced fashion. Aviators are still a popular choice today, and we’re partial to the gold and green colorway of the original aviator.
In the wake of World War II, Hollywood had an increasingly powerful impact on what people wore. The Ray Ban Wayfarer model was introduced in 1952, and after James Dean wore the new style in 1955’s Rebel Without a Cause, the Wayfarer became one of the most recognizable accessories. The style, which was designed by Bausch & Lomb’s Raymond Stegeman, was groundbreaking in both its shape and its method of manufacture, according to JackThreads. Wayfarers were made from molded plastic, instead of metal, which made bolder and brighter frames possible.
By 1969, the Ray Ban catalog had expanded to 50 different styles, and celebrities and stars of all stripes continued to wear them. Bob Dylan, for instance, was rarely seen without his Wayfarers. In the 1980s, Ray Bans outlet continued to feature prominently in movies, like 1980’s The Blues Brothers and 1983’s Risky Business for the Wayfarer (and 1986’s Top Gun for the Aviator). Michael Jackson wore Wayfarers for his Bad tour from 1987 to 1989, which became the highest-attended tour in history. While Ray Ban sunglasses outlet has introduced a “new Wayfarer” silhouette, we still recommend the classic Wayfarer in black and green.
The Clubmaster, which Ray Ban introduced in the mid-1980s, were actually a response to the resurgence of a silhouette that had been popular in the late 1950s and early 1960s: so-called Browline glasses, named for the bold upper line of the frames. The style accounted for half of glasses sold and worn during the 1950s, but their popularity waned in the 1970s with the backlash against the fashion and culture of the 1950s and 1960s.
The style abruptly came back into demand between 1978 and 1980, when an anti-disco backlash sought an alternative to the Aviators and Teashades that were popular on dance floors. Ray Ban replica capitalized on the trend with the introduction of its own Browline style, the Clubmaster, which became one of the brand’s best-selling silhouettes of all time — right along with Ray Ban’s original Aviators and Wayfarers.